Overview

Farm Journal’s industry leading Farmail database is used by a wide-range of clients—large and small—including equipment manufacturers, ag-chem companies, retailers, banks, land/farm managers, and direct marketing agencies. Farm Journal pioneered database development in the early 1960’s, building an extensive database of farmers and ranchers. What initially began as a circulation project, evolved into the development of the most current and comprehensive database of agriculture producers in the U.S.

The core FarmReach database includes over 4 million historical producer records and identifies approximately 1,000,000 active decision makers across all segments of U.S. agriculture.

Each Farmail database record is multi-sourced from a blend of government compliance data and primary sourced data, in addition to direct qualification by the producers themselves based on these important criteria:

• Decision-maker status (Owner, Owner/Operator, Operator, Farm Manager, etc.)
• Product purchase behavior (seed, equipment, other inputs, etc.)
• Ag chem retail location
• Farm practice and management information

The Farmail database, through its magazine titles, is audited by the Alliance for Audited Media and is the only agriculture database provider that fully discloses both the demographic content and age of the demographic update on its audit statement.