Overview

The Farm Journal OneSource Sales Activation platform is a proven, turn-key “push-pull” capability, designed to drive manufacturer’s products into the channel and onto the field using the power of Farm Journal’s data assets.

This platform has also been used for high target lead generation, sales appointment setting and as an effective way to get growers or ag retailers to take action.

How it Works:

• Data … leverage troves of grower and retailer data to both analyze & then build highly targeted marketing campaigns.
• Drive traffic … utilize data + Farm Journal’s unprecedented multi-channel approach to reach and impact growers.       Targeted emails, mobile, texts, videos e-offers and more.
• Metrics … Monitor to optimize response: coupons, calls, visits, clicks. Actively measure activity on a weekly or monthly basis
• Next? … Analyze impact to determine best tools for future efforts, plus to uncover bundling or cross-selling opportunities