Overview
Top Producer is devoted entirely to the business of production agriculture and is distributed 10 times a year to more than 123,000 subscribers, providing advertisers needed additional reach and frequency to farming’s most important audience. Qualification to receive Top Producer is limited to commercial farms with 500+ acres of corn or soybeans or 1,000+ acres of other key commodity crops. These readers represent less than 15% of U.S. farms, but control nearly 60% of all U.S. farm acres.
The focus on long-term business success is reflected editorially in articles profiling thought-leading producers and marketing experts, making Top Producer the authoritative business resource for large farm operators. A testament to Top Producer’s affinity with large producers is the Top Producer Seminar, which attracts 650+ of its readers to an intense annual three-day mini-business school in Chicago each January. Like Farm Journal, Top Producer was recognized as the best-read publication in its field in the NAFB’s “2008 National Producer Media-Use Wave Study” and is repeatedly recognized for its editorial excellence, including capturing a runner-up award for the Grand Neal from ABM.
Details
Sara Schafer
Nate Birt
