Find the most recent research studies below. For more information, please contact your National Account Representative.
Annual Research Schedule
- February – Mobile Use
- March – Seeds/Planting Intentions
- April – Agricultural Brand Quality
- June – Machinery/Equipment
- August – Digital Audience Research
- August – Crop Protection
- October – Harvest
- December – Trucks/ATVs
An in-depth look into seed selection and planting intentions. Some buying insight is in here as well, including decision timing.
The annual crop protection study delved into types of treatment, corn root worm and weed resistance.
AgWeb’s annual study digs into the key questions of digital media use and demographics of AgWeb guests.
An in-depth look into mobile device ownership and usage in agriculture. This year, the text messaging questions were expanded to include information needs.
An in-depth look into numerous machinery and equipment areas, including tractors, combines, sprayers, irrigation and others. Purchase intentions sprinkled throughout.
Ag Media Research studies the media usage habits and preferences of agricultural producers and growers. This study was conducted for Farm Journal and designed to be comparable to the 2008 NAFB study.
Research on how farmers spend their leisure time. This includes questions covering travel, sports, clothing and other aspects of discretionary expenditures.
The Online Purchasing Study shows the behavior of buying crop inputs online.